Reasons for selling:
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Having been involved in the catering and restaurant trade for a number of years the current Owner feels it is time for a change in direction. |
Market competition and expansion:
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Situated in the heart of the restaurant area in the town – an area which over the years has become synonymous with excellent food and drink, this business benefits from high levels of awareness and footfall from people drawn to the area in general.
What marketing the business has undertaken has revolved around press advertising in local glossy magazines and mailings to businesses and local residential areas. The business is also about to embark on a very cost effective local radio campaign and operates a customer loyalty scheme offering a 10% discount and priority bookings for key trading periods. |