Reasons for selling:
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The vendor wishes to develop their other business interests. |
Market competition and expansion:
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The business has a superb interactive and secure website that enables customers to shop online. The business utilises an external company who carries out its online marketing functions to ensure the website consistently performs on all the major search engines. This company is driven by performance incentives. In addition to this the company has an online newsletter that it sends out to over 3000 e-mail contacts. The business has previously advertised in the trade’s specialist glossy magazines to create brand awareness. |
