Reasons for selling:
|
Personal. The owner’s recent marriage and imminent new family commitments have prompted him to re-evaluate his work lifestyle to spend more time in the UK. |
Market competition and expansion:
|
The company has to date relied almost exclusively upon its highly cost effective online Internet marketing strategy. The company’s web site is easy to navigate and allows clients to register for information and browse properties for sale. The company has recently attended 2 overseas property exhibitions that have proven to be extremely effective in reaching new clients not familiar with property investment opportunities in the Baltic’s. The company also has established good contacts with press and TV journalists allowing it to promote itself through cost-effective TV and newspaper PR. The company also benefits from the strongest and most cost effective marketing tool available - word of mouth recommendation from its highly satisfied client base. |
