Market competition and expansion:
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EXPANSION POTENTIAL
The business has huge potential to increase both sales and profits vastly by:
1. The town is due to increase in size by almost 50% over the next few years
2. Offer other complimentary products such as greetings cards
3. Advertise more, they only do leaflet drops at the moment
4. Offer Western Union money transfer
5. Large format printing – such as banners and canvas wraps
6. Have a loyalty scheme on processing of films/dvd’s
7. A new purchaser, by working full time in the shop would save on staff wages
8. Promote the fact that they were a recent winner of Fuji shop of the year., when they beat over 200 other stores |
