Market competition and expansion:
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The business has an excellent catchment area. Its location is such that it serves a very large and diverse population base. Due to its enviable reputation and ongoing growth pattern the business has never seen the need to advertise as much of the growth has been achieved by word of mouth recommendation and referrals. In saying that with the advent of the new computer system the business is now able to do some direct mail to its existing database in the form of loyalty cards, vouchers, birthday cards and even mobile phone texting. This system is still relatively new to the business and it is expected to significantly assist in the future marketing of the business, This combined with customers ever increasing average spend at the salon has ensured a healthy flow of business over the years. The company has a full price list that details all services it provides. |
