Reasons for selling:
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The current Owner wishes to realise the returns on the investment that has been made in developing the brand so successfully to date. |
Market competition and expansion:
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As is mostly required of any brand achieving listings with the major retailers this business has invested significantly in advertising in support of the trade, mainly concentrating on colour display ads in relevant glossy magazines. The brand is also supported with strong and effective PR campaigns concentrated in the relevant trade magazines. |
