Reasons for selling:
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The current vendor believes the business is ideally positioned for a new owner with new levels of energy, business acumen and resource to take it through its next period of sustained growth.
The company needs further resources to realise its true potential. The vendor has a wide range of ideas that he is happy to share with the new owner |
Market competition and expansion:
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The company has a well-established marketing strategy. The sister conference company (also up for sale) has been organising global training events in the Pharma IT sector for many years so has built up a large global database of potential subscribers.
The vendors’ brand is becoming synonymous with quality and is now becoming recognised worldwide.
The marketing mix employed by the company for every issue includes Direct Mail Marketing, Email Marketing and Website Marketing.
· DIRECT MAIL: The Company has an In-house database with over 40,000 contact names. This is a unique resource which has global pharmaceutical contacts for areas such as Quality Assurance, Laboratory Information Management Systems (LIMS), Information Technology (IT), Informatics, Auditing, Validation, Regulatory Affairs, Software Development, Clinical Research and Clinical Data Management, Legal/Law/Patents and Toxicology. The company constantly coordinates marketing campaigns for the publication through it’s own direct mail and joint mailings with it’s sister conference company.
· EMAIL: The Company has an In-house database with over 10,000 email contact names. This is a unique resource which has global pharmaceutical contacts for areas such as Quality Assurance, Laboratory Information Management Systems (LIMS), Information Technology (IT), Informatics, Auditing, Validation, Regulatory Affairs, Software Development, Clinical Research and Clinical Data Management, Legal/Law/Patents and Toxicology. Again the company coordinates marketing campaigns for the publication after every issue.
· WEBSITE: The company has an excellent informative website which is easy to navigate and advertises each issue with the option to download the the contents page from each issue so viewers can see what is being discussed. The website also enables subscribers to pay online. For internal purposes the website is easy to update and is hosted and securely managed externally with the ability to access email via the web |
