Reasons for selling:
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The present owner would like to purue other interests. |
Market competition and expansion:
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Marketing of the business has mainly been with leaflet drops, these have taken place every two years or so. This is an effective marketing strategy which has been very successful in increasing sales and has showed a good return.
The last effective mail shot took place over an 8 week period ,delivering 8,000 leaflets each day within a 50 mile radius of the head office.On average this brought in circa 20 new clients per day.
The company has a website and the vendor recognises that investment in updating the company website would be a valuable asset. |