Reasons for selling:
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After 15 years in business and substantially more within the industry this is a genuine retirement sale |
Market competition and expansion:
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The business has an aggressive database oriented strategy, spending substantially longer time marketing their events; this translates into great reach, high quality and highly focused targeting, and increased delegate attendance, working from a database of over 6,000 with a retention rate of approx. 69%. This is combined with direct mail, company brochures and a strong and visible presence on the internet with their up to date and well used website. |
