Reasons for selling:
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The current Owners wish to emigrate and feel the time is right to pass the business on to new Owners to build on the excellent foundations already laid. |
Market competition and expansion:
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One of only a few operators within its niche market, the business already enjoys high levels of awareness amongst the trade – PR Agencies, event management, party planners etc.
The business has in the past invested effectively in exhibitions – particularly those targeted at the Wedding and Corporate hospitality markets as well as wedding magazines.
More recently its focus has been on building significant traffic to its very well designed, informative and easy to navigate website which performs very well in all major search engines for all appropriate search terms through the use of search engine optimization techniques and keyword sponsorship. It has an electronic database of over 5,000 contacts to which it e-mails frequent newsletters and is also active in marketing through social networking sites including Youtube, Myspace and Facebook and other relevant websites. |
