Reasons for selling:
|
After 22 years in business and substantially more within the industry this is a genuine retirement sale offering huge potential to someone with the enthusiasm and energy that was once the hall mark of this vibrant organisation. |
Market competition and expansion:
|
The business has an aggressive database oriented strategy, spending substantially longer time marketing their events; this translates into great reach, high quality and highly focused targeting, and increased delegate attendance, working from a database of over 6,000.
This model works successfully in the current organizational structure and provides an excellent return but there are still further opportunities for advertising as the business may grow and extend into other market areas. They also have an industry specific website which is visited regularly by the senior members of the industry served in their desire to stay current with legislation and other changes. |
