Market competition and expansion:
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The magazine's advertising base is maintained by up-to-date lists covering all sectors of advertising. There are around 5500 franchised car dealers and 2000 commercial vehicle dealers in the UK and they constitute the bulk of the advertising revenue in the publications. Over the years, it is probable that sales staff have spoken to all the major advertisers in the appropriate sectors and current records are kept regarding when they wish to be contacted. All advertisers and agencies, both PR and Advertising, are advised of any planned special features, events or supplements and constant contact is kept with the relevant advertisers, on a month-to-month basis, depending on what features or special events have been planned for a particular issue. |
