Reasons for selling:
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The current Owner wishes to concentrate on other business interests and feels the time is right to pass the business on to new Owners to take this company on to the next stage. |
Market competition and expansion:
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With a very well established retail outlet benefiting from high levels of awareness from passing traffic this business invests little in local area marketing apart from very low budget activity targeted at Universities and local schools involved in the Duke of Edinburgh scheme.
Its main marketing activity is web based maintaining high listings in all of the major search engines through good use of search engine optimisation techniques for all appropriate search terms as well as regular e-mailings, co-funded in many cases by suppliers to its highly active and well maintained database of approximately 90,000 regular customers |
