Reasons for selling:
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The owners wish to pursue other business interests. |
Market competition and expansion:
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Alongside the major marketing support generated by the franchisor, the business runs a very effective and well planned local marketing campaign focussed around community initiatives involving the provision of raffle and auction prizes and appearances at local schools, fetes and exhibitions etc.
The business has a very well designed and impactful exhibition stand with an impressive display of images – a virtual studio with the capability to e-mail shots back to the studio for print and production. It has also been very successful in developing corporate relationships with local car dealerships, gyms, hair and beauty salons etc offering their customers the opportunity to claim a photo session and one small complimentary print worth between £95 and £165. .
The business also benefits from the franchisor’s very well designed, informative and easy to navigate website which performs very well in all major search engines for all appropriate search terms. By far the most effective form of marketing for the business however is the strong word of mouth recommendation the business enjoys and the repeat business from previous customers, testimony to the very high levels of customer satisfaction the business engenders. |