Reasons for selling:
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This is a genuine retirement sale. The current owners, now in their 70s, are looking to dispose of their interest in the business to enable them to retire. |
Market competition and expansion:
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Much new business is generated through referrals and direct ‘word of mouth’ recommendation. The company has however always recognised the importance of advertising and marketing in driving business success.
The company operates a professionally designed, maintained and hosted website, which serves as a major ‘shop window’ for the business. In addition advertisements are placed in Yellow Pages™ and on Yell.com™.
Advertisements are regularly placed in bridal and wedding magazines. The company has an exhibition stand which is used at bridal fairs at local venues. This is also successful in sourcing new bookings |
